The beginning of last week feels like a distant memory. My husband and I had arranged a day date for ourselves at the movies. When we left the theater, I got my first surprise of the week: My Proctor and Gamble post would be featured on Freshly Pressed!
For several days in a row, I watched the readership of my post grow. When the post went live on Freshly Pressed and my inbox was flooded with reader comments, I found much of the feedback to be supportive and reassuring. I heard from all kinds of parents in all kinds of families sharing their views on parenthood and advertising. Not every one agreed with my perspective and that was okay. As a sociologist and a parent, it is just so reassuring to know I’m not the only person who thinks these thoughts. I’m glad the post got some people thinking about media, advertising and social norms. That was the whole point of the post to begin with.
This morning on my ride to work, I heard a story on Morning Edition about what to expect from Superbowl advertising this weekend. In the story, NPR’s Allison Aubrey discusses a concept called “value-driven marketing”–the idea that companies want to create an emotional tie to their products through advertising. I felt even better knowing that the intention behind the message advertisers send is deliberate and perhaps one day, advertisers will consider sending new or different messages about parenting and families.
In the meantime, I’ll leave you with advertising I’m happy to share from a company that doesn’t seem to be afraid of raising eyebrows. General Mills is taking a risk with the most expensive ad time on Earth by bringing back an interracial family for second round of Cheerios promotion. The ad is simply adorable.
Hoping you’ll enjoy the following thirty-one seconds as much as I did.